Forums › Forums › PPC › For Search campaigns in newly created Google Ads accounts, do you typically start by optimizing for “Maximize clicks” or “Maximize conversions”? › Reply To: For Search campaigns in newly created Google Ads accounts, do you typically start by optimizing for “Maximize clicks” or “Maximize conversions”?

  • No_Stranger91

    Guest
    May 25, 2026 at 12:23 pm

    Usually I start with maximise clicks and phrase or exact match. Once you get 15-30 conversions in, you switch it up. If it is a small account, I often start (and stay) with manual bidding instead. For maximise conversion I would always, always set a target CPA, or you will allow Google to blindly spend as much as it sees fit for a sale.