Reply To: For Search campaigns in newly created Google Ads accounts, do you typically start by optimizing for “Maximize clicks” or “Maximize conversions”?

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usually i start with maximize clicks for a bit just so the account can gather some decent data first. jumping straight into maximize conversions on a fresh account can feel kinda rough if there isnt enough conversion history yet. once things start getting consistent i switch over and let it optimize more toward conversions. i dont always set a target cpa right away either cause sometimes google gets way too restrictive early on lol