Forums › Forums › PPC › For Search campaigns in newly created Google Ads accounts, do you typically start by optimizing for “Maximize clicks” or “Maximize conversions”? › Reply To: For Search campaigns in newly created Google Ads accounts, do you typically start by optimizing for “Maximize clicks” or “Maximize conversions”? buttonMashr99 Guest May 25, 2026 at 11:45 am Usually maximize clicks first just to build clean data and search term visibility. I switch to maximize conversions once tracking and conversion volume actually look reliable.
