Reply To: For Search campaigns in newly created Google Ads accounts, do you typically start by optimizing for “Maximize clicks” or “Maximize conversions”?

[stovetopmuse]

I usually start with max clicks unless the account already has solid conversion tracking and enough volume coming in fast. Seen too many fresh accounts try max conversions with basically no signal and just burn budget in weird auctions.

I also avoid setting a tCPA too early. Feels like it boxes the campaign in before Google even understands what a good conversion looks like.