Reply To: For Search campaigns in newly created Google Ads accounts, do you typically start by optimizing for “Maximize clicks” or “Maximize conversions”?

[growth_pixel_academy]

Usually for brand new accounts with little/no conversion data, a lot of people start with Maximize Clicks or Manual CPC first to gather data. Maximize Conversions tends to work better once the account has enough real conversion signals coming in.

And if using Maximize Conversions early, many avoid setting a strict target CPA immediately because it can limit delivery too much before Google has enough learning data.