Forums › Forums › PPC › For Search campaigns in newly created Google Ads accounts, do you typically start by optimizing for “Maximize clicks” or “Maximize conversions”? › Reply To: For Search campaigns in newly created Google Ads accounts, do you typically start by optimizing for “Maximize clicks” or “Maximize conversions”?

  • TTFV

    Guest
    May 25, 2026 at 9:53 am

    If you believe you can generate at least 15 conversions a month I’d start with Max Conversions bidding. Max clicks buys you cheap clicks that have a lower probability for converting and then if/when you switch your bidding strategy it’s a pretty hard reset to learning.