Forums › Forums › PPC › For Search campaigns in newly created Google Ads accounts, do you typically start by optimizing for “Maximize clicks” or “Maximize conversions”? › Reply To: For Search campaigns in newly created Google Ads accounts, do you typically start by optimizing for “Maximize clicks” or “Maximize conversions”?

  • EggElectrical669

    Guest
    May 25, 2026 at 9:38 am

    if it’s a brand new account with untested tracking, i usually start with maximize clicks for a bit just to make sure the search terms and conversion data are clean first. once there’s enough real enquiry data coming through, then i switch to maximize conversions, and i normally dont set a target cpa too early because it can limit delivery fast.