Forums › Forums › PPC › For Search campaigns in newly created Google Ads accounts, do you typically start by optimizing for “Maximize clicks” or “Maximize conversions”? › Reply To: For Search campaigns in newly created Google Ads accounts, do you typically start by optimizing for “Maximize clicks” or “Maximize conversions”? TrumpisaRussianCuck Guest May 25, 2026 at 9:30 am Max conversions / max conversion value. No limits initially. Control with the budget. Switch to tCPA / tROAS once enough data.
