Reply To: I overspent on a clients google ads account by $104,000- what’s going to happen to me?

[thesporkmark]

If you overspent by 150%, the agency leadership needs to own it. They should be looking at budget pacing reports in whatever weekly meeting(s) they’re having, and they should have called out the overspend in one of those meetings.

Unless the overspend happened over the course of a few days, this is a management failure as much as it is anything else.

Also, once you have some distance from it, it will be a great story. 😄