Forums › Forums › PPC › I overspent on a clients google ads account by $104,000- what’s going to happen to me? › Reply To: I overspent on a clients google ads account by $104,000- what’s going to happen to me?
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Rdub
GuestMay 23, 2026 at 8:45 pmA lot of good feedback here alread, but I would just like to touch on one specific point here, which is that your manager and your agencies leadership is just as culpable as you here, if not more so, as they were the ones who decided to put an inexperienced person in charge of literally all of their client’s PPC accounts with no additional support or guard rails in place.
This is absolutely your mistake and you should own it in a way that clearly demonstrates how you have learned from the mistake and won’t *ever” do it again, but it is also a pretty galling failure of leadership and something they also need to own and be accountable for, so for your own sake don’t let them heap *all* the blame here on your shoulders.
You were setup to fail, and the people who made the decisions that put you in a place where failure could become so costly also need to take responsibility / accountability for their actions.
Hell I personally ate a huge bowl of shit for a very *VERY* green PPC specialist at a post secondary institution where I was the manager of an 8 person in house digital team when she made a mistake where we *under spent* an internal clients budget by about $10k, but I as her manager took full responsibility for her mistake despite the fact my VP railroaded me into hiring her against my better judgement. The way I see things a (good) mangers job is to not just set their people up for success but to also be accountable for their failures.