Forums › Forums › PPC › I overspent on a clients google ads account by $104,000- what’s going to happen to me? › Reply To: I overspent on a clients google ads account by $104,000- what’s going to happen to me?
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SweatySteve
GuestMay 23, 2026 at 8:31 pmWhen I first started PPC I forgot that you enter a daily budget instead of a monthly budget. I went on vacation the next day. When I got back I found out one of our biggest clients had spent their entire monthly budget in one day, and they did that for 5 days. They weren’t happy, but it did bring in some additional money. We told them we would run their ads for free for the next few months. So they still paid for the overcharge, but we didn’t charge them our monthly management fee for a while.