Forums › Forums › PPC › How do you decide what creative to test next when CTR is high but CPA is bad? › Reply To: How do you decide what creative to test next when CTR is high but CPA is bad? QuantumWolf99 Guest May 23, 2026 at 8:43 am High CTR with bad CPA means the ad is attracting clicks but the landing page or offer is mismatched with what the creative promised… test the landing page next, not more creatives. The creative is doing its job, the funnel after the click is broken.
