Forums › Forums › PPC › Google I/O 2026 Just Redrew the Search Map and What We Think This Means For Advertisers. › Reply To: Google I/O 2026 Just Redrew the Search Map and What We Think This Means For Advertisers.

  • Flaky-Repeat-3031

    Guest
    May 21, 2026 at 10:35 pm

    Advertisers need to start measuring what happens after the click lands, not just what Google bills them for. I started filtering arrivals against my own business rules last year and the amount of “valid” traffic that was completely worthless to my actual operation was honestly shocking.