-
what’s up dude, in my humble opinion, this spend should be going to sem, not social media ads. you typically need a hvac company in the moment when you need an hvac company, so search intent on the right keywords equals very high intent, and you can capitalize on that. in an emergency moment where you don’t have prior research/resource, you’re probably calling the first 1-3 options that are at the top of the 1st page and look or are perceived to be the most legit, all while they’re basement is flooding out and they are panicking in real time.
