Forums Forums PPC Running Meta for an HVAC company in Texas and it’s a disaster Reply To: Running Meta for an HVAC company in Texas and it’s a disaster

  • PortlandWilliam

    Guest
    May 21, 2026 at 12:38 am

    $80 a day at peak AC tune-up season in Texas is not going to work, especially with broad targeting. I’d try Search but again budget is small and big firms will eat your lunch with LSAs and high-intent ads. Would need to see the data but I imagine you’re being outbid on best searches and the few leads that filter through are the ones with lower intent. I’d do the complete opposite of a broad campaign. Go all in on their highest ROI service and build creatives solely around that with the 80 bucks a day. If nothing else, you’ll be able to compete for that service rather than going after AC repair near me etc.