Forums › Forums › White Hat SEO › Is SEO getting harder in 2026 and why? › Reply To: Is SEO getting harder in 2026 and why? taylorkspencer Guest May 20, 2026 at 1:44 pm The main thing that has made SEO harder in the last couple of years is AI Overviews have dramatically decreased the click-through rate in search by making so many more queries zero-click searches.
