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The only thing hard is explaining to unaware clients or businesses that are able to utilized grants to offset SEO services.
Typically these clients will ask for the shiny new thing in marketing, aka AEO/GEO, and having to clarify & educate them that those are built on top of fundamental SEO is like talking to a brick wall.
Take a look at what LinkedIn snake oil posters are saying aft Google released their guide/publication on AI for SEO, people are still boldly claiming it works w/o any proofs.
