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Harder is impossible to say. Is it harder for your average low authority small business to rank above Reddit and Google’s other partners? Yes, definitely. Is it harder to rank for lawyers and other service business owners? Not especially. The rules of SEO are basically the same: organize your website for the web and build connections across it.
What’s harder is just the explosion of GEO and how everyone and their cat thinks they can do SEO now. The result is I spend most of my days in meetings with clients explaining why no, adding marktown or .txt files won’t automatically rank your personal injury firm in the top of New York’s search index.
