Reply To: I’ve worked in social/content for a few years now, and the biggest thing I’ve noticed recently is this

[Soumyar-Tripathy]

Bullseye! The chasm that exists between fancy business content and practical content is very wide at present. In the past, I used to allocate about 80% of my weekly schedule on ensuring that my graphics are well formatted, and this has completely hindered the real message that I wanted to convey. This year, however, I have completely changed my approach. I allocate most of my time looking for creative ideas and raw perspective. When it comes to actual asset creation, I rely on Claude to discuss the ideas, Runable to create the carousel and Buffer to schedule the content. By taking some time from the formatting process and applying it to the research process, there is a marked difference in the final product. People really want an opinion.