Reply To: At what point do you stop paying an agency and hire in-house?

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I am literally in the process of organizing an agency to in house transition for my marketing team! I will say that this has been a roughly 2 year process of building up our team and we have an organic team established and we are currently working on getting our paid ads team more established.

I recommend listing out everything you need to have them do and estimate the average amount of hours it’ll take to do said tasks (I would overestimate a bit). Then determine if it is more than a 40 hour position. If it is, are you willing to hire multiple people? Is it fiscally responsible at that point to let go of the agency?

That was the biggest defining factor for us. We knew that someone that could manage multiple channels wasn’t reasonable for the tasks we needed to have done for each channel we manage.

Once you do that that will give you a clearer breakdown!