Reply To: At what point do you stop paying an agency and hire in-house?

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Ehhhh it depends what your expectations are! Good media buyers are hard to find, especially ones with experience in multiple channels.

The ad platform ai tools are pretty horrible so I don’t see Ai replacing experienced buyers for a few years at least. People are also not going to click on ads that are blatant Ai (my opinion) as they’re already getting sick of that content lol

Agency is good because you can change agencies at any time, and you’re not matching their 401k or paying for their benefits

In-house has its benefits but it can be higher risk if they end up not being experienced or quit without anyone to run your ads… Your results are tied to one person who doesn’t have the incentive an agency would to scale spend up

You need to break down exactly what skills you would expect in-house to do as well:
– which ad channels
– ONLY run ads?
– copywriting
– landing page design
– ad images/video
– developer to set up and usually fix tracking bugs (soooo common, bane of my existence lol)
Etc

The above is going to be either one very experienced high cost person or a few specialized humans for each task type. Soooo may not be less expensive to be honest but idk what you’re paying your agency or what their scope of work is

Just my two cents! I’ve been running ads for 8+ year and have a small agency, runs more like working with a contractor though as I outsource developer and specialized work and just run the ads 🙂

Best of luck and hope that is helpful!