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Exactly right and it extends to how AI answers work too. When someone asks an AI for the best plumber or dentist in their area, the AI pulls from review signals and GBP data heavily. So for local service businesses the play is not more content, it is more consistent reviews and a well-maintained GBP profile so you show up in those AI recommendations confidently. The tire shop that has 300 reviews with responses beats the one with 50 stale reviews every time, regardless of blog strategy.
