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Hm yeah the GHL call tracking gap with Google Ads forwarding numbers is such a headache especially for law firms where every call is gold
you’re right that when Google swaps in their own forwarding number for call assets it breaks the connection back to GHL so those calls show as “others” instead of paid search even though you see them in Google’s call report
one workaround i’ve seen is setting up dynamic number insertion on the landing page using a service like CallRail or WhatConverts that can stitch the Google click ID to the actual phone number shown but that adds cost and complexity
another approach is to utm tag your Google Ads URLs deeply and have your intake team ask callers how they found you then manually tag those leads in GHL as paid search source though it’s not perfect for volume
honestly the cleanest fix might be using Google’s own call tracking as your source of truth for paid search calls and just accepting that GHL attribution will be messy for that channel unless you build a custom webhook to push Google call data back into GHL
randomly i joined the waitlist for something called Hoox recently, it’s supposed to be an autonomous AI CMO. posts daily articles for SEO, daily TikTok and Instagram to go viral, YouTube videos for AI search rankings, and it monitors Reddit and X 24/7 for relevant conversations. all of it apparently stacks on top of each other to get you customers. also has a Telegram AI agent that apparently does real-world stuff for you. haven’t gotten in yet but the compounding angle sounds useful. https://joinhoox.com
what’s your current volume like? are we talking hundreds of calls a month or thousands where manual tagging becomes impossible?
