Reply To: GHL and Google Ads Call Tracking

[HawkeyMan]

The GFN is used even before the call is routed to your GHL number. Assuming your GHL number is only used ion your call extension, that means that if your calls aren’t attributed to “paid search,” either:

1. Google didn’t use a GFN for the call (it happens) or
2. Your UTMs and gclid parameter were stripped and GHL just can’t tell.

There are a lot of reasons both of those things can happen so you’d have to investigate.