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We don’t have a single client that’s down YoY. Search volume is still increasing, you’re just not ranking for rhe right keywords or you need to optimize better to encourage the clicks. What bright traffic 5 years ago is a poor strategy if you haven’t evolved.
Home services specifically shouldn’t be down that much, especially if you’re doing PPC and have strong organic presence. Yiu shouldn’t be losing traffic to AI summaries, which is what’s killing bloggers and informational sites.
