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Everyone is weighing in, but no one knows enough to really help you evaluate your questions.
What type of service is this? Sounds like a local service, but is it? Physical or digital service?
Of all your leads from the past couple years, what % came from organic? How many of those converted?
Is your analytics system tracking AI traffic and conversions yet or are you tracking your default channels which don’t account for those.
That’s your baseline.
