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Organic SEO is still valuable, but Ive changed my approach. We try to target AI overviews on Google for some of our specialty services. Since these services are not covered as much I think its easier to see results. Also creating these pages helped improve keywords for our google business profile.
I look at AI overviews on Google as the most important target now for real customers. A lot of companies will create tons of pages that rank organically for keywords but those pages tend to bring informational traffic and they’re not converting into leads.
Example… I have a client in environmental testing. I have a few posts about Asbestos that rank nationally and bring in a huge amount of clicks. However, 99.9% of those clicks are not going to contact us because they’re informational users. So we have great looking impression and click numbers that are really worth nothing.
