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Yes organic listings are shown lower. But most brands aren’t considering the full search experience. Google’s net traffic is actually down compared to chat and bing because of the way they’ve changed the search experience. Users hate the AI overviews. They hate sponsored listings. Follow the potential customer.
It’s not easy but service businesses can now also build their own version of Google and Google Ads. I think this is what we’re moving towards. You’ll search for plumbers on plumbing search. An era of divided ecosystems like the streaming platform’s.
