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keeping it strictly work only is the right call early on. mixing personal connections into a professional account just muddies what you’re trying to signal to editors and sources.
for visibility without reels, posting your published pieces with a short context line works better than most people expect. not just “new article out” but something like what made the story interesting or a detail that didn’t make the final cut. that’s what gets journalists followed by other journalists.
editors notice accounts that look consistent and serious even with low follower counts. the follow-back will come slower but it means more when it does.
