Reply To: Google’s Guide to Optimizing for Generative AI Features on Google Search

[otzjog]

Thanks for the news!

For those interested an article also describes what you should do:

– Apply SEO best practices to generative AI search: Continue prioritizing foundational SEO best practices, such as building a clear technical structure and creating unique, valuable content; these are the foundation for visibility in generative AI search experiences (and Google Search overall).

– Create non-commodity content that’s helpful, reliable, and people-first: Focus on developing unique, expert-led content that provides value beyond common knowledge.

– Prioritize effective SEO strategies over “AEO/GEO hacks”: For Google Search, you can ignore tactics like “chunking” content, creating unnecessary AI text files (like llms.txt), or pursuing inauthentic mentions.

– Explore agentic experiences: Stay informed about emerging technologies that allow AI agents to interact with your site, such as browser agents and new protocols