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I would like to share some of my thoughts about scaling content?
– using any third party tooling AI content generator SaaS is a bit risky game– publishing AI content with human writing is alright I think but should be careful around how many pages per month
– scaling I think is still alright if you are scaling something which is unique. For example, you may have some unique dataset and you’re using AI to transform that dataset into 1000 pages and you’re right away publishing all those pages. In those kind of situations I think it’s alright but if you’re using just generic information from ChatGPT or Claude and scaling that then it becomes a problem.
– I do think that there will be a specific spam or core update sooner or later which is going to hit a lot of domains which are doing scaled AI content nowadays.
– at the same time, I think brands should be really careful while using tools like AirOps or content generation functionality from Profound, I have reviewed a lot of case studies from these two companies and for a lot of them. It’s almost like this month they launched the project where they started scaling content and just after four to six months, there was a significant drop in search rankings.
That’s why I think brands should be really careful while making a decision about using AirOps or content generation functionality from Profound or any other AI content generator SaaS tool out there.
