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Here’s the problem that GEO/AEO creates
# Pretending that LLMs are their own search engines
The propaganda presented on X, Reddit and LinkedIn has people running around and they are based on certain keyword triggers like:
* Did AI kill SEO
* Its not about links but mentions
* AI loves to “cite” Reddit or YouTube
* E.g. We studied 16k brands and
* ChatGPT cites Reddit 5.63% of the time
* You need LLMS.txt
* Recycled SEO Myths: Freshness, EEAT and Schema
* AI Crawlers like “Freshness”
* AI crawelrs like information gain
* AI cralwers like real content
* AI Crawlers like PR, video etc# What it means
CEOs, CMOs, Marketing VPS/directros are constantly worried about how do we get into reddit, youtube, etc
# How to combat it
I’ve been talking to the same group of SaaS CMOs for about a year and it takes me an hour to unwind the propaganda and then next week, they’re back to “how do I get cited”… Its a daily onslaught – this is not about arguing or data. Its about you experimenting and showing progress.
Share actual case studies with actual data and show that they are reading “claims of case studies” – there’s nothing behind them – they’re just articles with made up numbers and outcomes that magically suit their Point of View
# Debunking the myths
There are already some serious case studies that debunk freshness, schema and Reddit.
Reddit ahs sued all of the LLMs for scraping content – NONE of them “train” on Reddit EXCEPT Gemini. So why do they all “cite” Reddit? You guys all know this: Because Google has a fetish for Reddit content for the past 2 years!
# Get their prompts and start ranking in them
So figure out how to reverse engineer those prompts and start inserting your brand/product into them
heres an example post of GEO propaganda I just found
