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GEO/AEO is still just SEO.
The only difference is that now beyond search, AIO and LLM responses are also a channel for visibility.
But remember: LLMs do not rank content. They aggregate via QFO.
Content was important in the past because it helps you build topical authority, reach ICPs at the TOFU, and support internal pages.
Now, it still does that, but topical coverage impacts the likelihood/frequency you will show up in during QFO in generating LLM responses.
Why?
SEO: I am getting clicks on a how to blog because people were looking for that how to info
AEO: I am appearing in LLM responses because the query someone typed in, when expanded into 5 relevant topics, are all topics I cover on my website, and am the authoritative source on.
Hope that helps
