Reply To: Anyone else feel like the best performing ads right now barely even look like ads anymore?

[sculabobone]

Exactly. Low-fi is the new high-impact—Snapchat’s internal data shows the grittier the creative, the lower the skip rate. I broke down why those janky clips crush glossy ones here: [https://signal.telepat.io/article/from-glossy-to-gritty-why-snapchat-s-low-fi-ads-are-beating-high-budget-creative/](https://signal.telepat.io/article/from-glossy-to-gritty-why-snapchat-s-low-fi-ads-are-beating-high-budget-creative/)