Reply To: SEO as a Uni-channel | SEO is big enough to not need multi-channel marketing

[Nyodrax]

I agree in terms of ideal end-state capabilities/reach, but at the same time, paid media strategy is relevant at every scale, because it usually can contribute to greater pipeline velocity, even if lead quality is lower compared to organic-attributables

Sort of speaks to the split that is *growth marketing vs *performance marketing