Reply To: SEO as a Uni-channel | SEO is big enough to not need multi-channel marketing

[ysf_khn]

Love this! I guess I didn’t realize SEO can work as uni channel, but i get it now. I often think to myself how do I approach it the right way, in order get results in the long term? I’ve got an online agency (not mentioning my niche as i don’t wanna come under advertising, but it’s the common one). My potential clients are all around the world. People call the market saturated but I’ve already seen that the demand is good too. I started diving into seo this January. I was naive and stupid enough to go fully into pSEO and made thousands of pages target the keywords I wanted. But ofcourse it doesn’t work. Majority of them got wiped off in the recent update. But I saw the potential, I was getting leads.

I’d love to get advice on:
1. How actually structure my SEO strategy for the long term? What should I keep track of?
2. I’ve seen heytony say that a page can still rank without backlinks if my pages are relevant.
3. I got like 5 services that I provide. Ofcourse i have individual service pages. I also try to do keywords research and write relevant blog posts and create BoFu pages like Edward sturm says. My question is – is there a limit to having proper keywords research pages that have unique content? At what point does it count as scaled content?
4. Say I’m doing proper keyword research and targeting them, am I being held back due to essentially having no backlinks (I’m guessing yes?)
5. What should I do with the pages that got wiped out by the recent update and are now stuck in “crawled not indexed”? Should I just remove them?
6. Do you think I’m missing any other important points?
7. If I’m willing to go all in on SEO, how much monthly spend am I looking at to actually get things moving if I do keywords research myself and implement that on my website, am I only looking at paying for baclinks then (non spammy)? Aside from the keywords research tools.

I love this community and I’m sorry if im asking for too much, but this is one of the places I try to take knowledge from because I respect a lot of you guys here. These questions have been on my mind for a while and this post triggered me to ask them finally. TIA.