Forums › Forums › PPC › Is Jumping Straight Into Automated Bidding the New Standard for Lead Gen? › Reply To: Is Jumping Straight Into Automated Bidding the New Standard for Lead Gen?

  • PatternFluid2214

    Guest
    May 10, 2026 at 2:29 pm

    depends on the niche tbh. for competitive home services like roofing or hvac, jumping straight into max conversions can burn through budget fast in the first 2-3 weeks while the algo figures things out. manual gives you more control early on to catch bad search terms before they eat your spend. both approaches work, the account structure and negatives matter more than the bidding strategy.