Reply To: Is Jumping Straight Into Automated Bidding the New Standard for Lead Gen?

[pantrywanderer]

I’ve started seeing the same thing, especially in verticals where Google already has tons of historical conversion data across advertisers. The part that still makes me cautious is explainability though. Automated bidding can work fast, but when performance swings, it’s harder to justify decisions internally to clients who want clear reasoning behind spend changes.