-
You’re not wrong automated bidding has gotten significantly better, and for lead gen especially, starting with Maximize Conversions even with limited conversion history, often outperforms manual CPC now. Google’s AI uses cross account signals from thousands of similar lead gen campaigns, so it’s not starting from zero. That said, I still recommend starting with Maximize Clicks or Manual CPC for the first 3-5 days just to validate that your keywords and ads actually work and aren’t triggering junk traffic. Once you see decent click volume and a few conversions even 5-10 switch to Maximize Conversions or Target CPA. If you have a solid offer and clean tracking, jumping straight into automated bidding can work, but only if your landing page and conversion tracking are bulletproof.
