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i’d start automated if the account has clean conversion tracking and the lead quality signal is actually real
the trap is counting every form fill as equal. then smart bidding finds the cheapest junk leads faster than a human ever could. for lead gen i care less about “can we get 30 conversions” and more about “can we send back qualified lead / booked call / closed won data”
if that feedback loop isn’t there yet, max clicks or manual for a short calibration period still has a place. not because manual is better, just because bad signals make automation confidently wrong
