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I’ve found that starting with conversion-based bidding works well enough now that it’s become my default approach.
I think it works because Google has enough system-wide data to know what’s likely to convert for a typical service business. They no longer have to wait for your account to generate enough data.
I’ve written up the exact campaign structure and day-by-day stats (I’m a bit of a geek) for a new campaign I recently launched using Max conversions with a target CPA in place here if you’re interested: [https://pete-bowen.com/whats-the-right-bidding-strategy-for-a-brand-new-google-ads-account](https://pete-bowen.com/whats-the-right-bidding-strategy-for-a-brand-new-google-ads-account)
