Forums › Forums › PPC › After-hours leads are probably the easiest money most businesses lose › Reply To: After-hours leads are probably the easiest money most businesses lose

  • TrumpisaRussianCuck

    Guest
    May 9, 2026 at 8:23 am

    One of my biggest tips when I take over an ad account is sitting down with the relevant parties client side and mapping out what their client journey actually looks like and the numbers. Putting it down on paper and showing the drop offs between stages and where they’re leaving money on the table.

    Going through this with a client at the moment where they have a great product but by the time they reach out to a client, the move forward drop off is 50%.

    Managed to convince them to put in place an SMS within the first 10 minutes + a more detailed email and looking forward to seeing what the metrics look like in a couple of weeks.