Forums › Forums › PPC › Is it better to create a new pmax campaign with big budget or just increase budget of existing pmax campaign › Reply To: Is it better to create a new pmax campaign with big budget or just increase budget of existing pmax campaign

  • LeaderAtLeading

    Guest
    May 8, 2026 at 8:53 am

    I would usually scale the existing one if it already has clean conversion data and stable ROAS. A new PMax can make sense if the anniversary promo has different products, assets, margin, or conversion expectations. Just avoid shocking the budget too hard overnight.