Forums › Forums › White Hat SEO › Anyone else find that AI visibility tracking tools just give you a different number every week with no actual signal? › Reply To: Anyone else find that AI visibility tracking tools just give you a different number every week with no actual signal?

  • Ranketta

    Guest
    May 6, 2026 at 7:09 am

    Hey, Matt from Ranketta here.
    not sure which tools did you try, but it is obvious they were sub par.
    – Since you are mentioning API costs, it suggests you used a tool that is tracking prompts (well, running a prompt tracking simulation would be a better term, shoutout to u/pearlswine) via API.

    This does NOT give you an idea of what users in UI sees. Measuring asset visibility this way is simply wrong. The behaviour of the environment is wildly different when you ask through UI vs. API (API does not contain personalization and localization, UI can use multiple models and so on)

    – Serious tools of course use methods suitable for measuring asset visibility within a probabilistic system (prompting UI and not API, running the prompt many times from a volume of accounts from behind a residential proxy, ….).

    Happy to go into greater detail.