Forums › Forums › White Hat SEO › Anyone else find that AI visibility tracking tools just give you a different number every week with no actual signal? › Reply To: Anyone else find that AI visibility tracking tools just give you a different number every week with no actual signal?
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stovetopmuse
GuestMay 6, 2026 at 9:38 amYou’re not crazy, I saw the same thing when rerunning identical prompts across different sessions. The variance gets even worse on smaller brands because one extra mention swings the percentage massively. Feels like most “AI visibility” dashboards are treating probabilistic outputs like rank tracking, which is kind of a broken model from the start.