Forums › Forums › PPC › small teams should test fewer ad concepts, but kill them faster › Reply To: small teams should test fewer ad concepts, but kill them faster ppcwithyrv Guest May 5, 2026 at 9:12 pm My kill rules are usually based on the funnel stage: if CTR is weak, the angle/hook is probably off; if CTR is good but conversions are weak, I’m looking at the offer, landing page, trust, or lead quality before killing the whole concept.
