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this is so true, used to work at small company and we’d literally test like 15 different versions of same basic message and wonder why nothing worked
the part about having clear reason why each angle should work hits hard – we never did that, just threw stuff at wall hoping something would stick. now when i see ads in my feed i can usually tell which ones were made with actual strategy vs just random testing
what kill rule do you use for timeframe though? like how long do you let something run before deciding
