Forums › Forums › PPC › I accidentally emailed 45k unverified browsing visitors a test cart abandonment flow. › Reply To: I accidentally emailed 45k unverified browsing visitors a test cart abandonment flow.

  • QuantumWolf99

    Guest
    May 5, 2026 at 9:38 am

    This is less a testing issue and more a blast-radius issue. For high-volume stores, I never let a new identity/browse flow touch the full audience on day one.

    Seed list first, then 100 profiles, then 500, then capped rollout with flow filters, discount-code limits, suppression rules, and approval gates. Also… emailing enriched browsers without clear consent is where deliverability and legal risk get ugly fast. Klaviyo itself recommends emailing profiles with express consent to protect reputation.