Forums Forums PPC I accidentally emailed 45k unverified browsing visitors a test cart abandonment flow. Reply To: I accidentally emailed 45k unverified browsing visitors a test cart abandonment flow.

  • stovetopmuse

    Guest
    May 5, 2026 at 7:46 am

    That’s a brutal one. Honestly this is why I keep test flows on a totally separate segment with hard caps, like 50 to 100 contacts max, even if the logic “should” isolate it.

    For browse abandonment specifically I usually throttle sends at the start and watch first 1k events before opening it up. Also log every trigger condition in a sheet so I can sanity check volume vs expected traffic.

    Not perfect, but it’s saved me from a few near misses. Curious if your identity tool inflated the reachable list more than expected, 45k firing at once feels like a segmentation mismatch somewhere.