-
SEO is about keyword research, understanding how authority works (PageRank, Clicks, Location – for Maps).
Links carry authority, from internal pages and external pages – known as backlinks.
There are a lot of people who feel really smart by “sharing” so called “unicorn” hacks – little “secrets” that only they know (and the whole planet is parroting) – like you need schema or pagespeed etc.
google is largely content and pagespeed agnostic – as the Google SEO Starter Guide demonstrates, backed up by evidence in the DOJ vs Google trial – but cares about what your content targets (via the document name) and the competition around it and whether or not you satisfy the user.
You are free to write as little or as much as you like, as often as you like, using whatever structure your like. You can use Heading tags as you see fit – you dont have to follow H1-H2-H3 …. you can make typos, etc
Learn about topical authority, how to use GSC, how to build authority, how to earn links from partners.
Build content that helps the user answer their question – start at low KD keyowrds and work your way up = cornerstoning.
